1983: Cardboard cutout of Grace Jones used to pitch the new Toyota Celica

1983: Cardboard cutout of Grace Jones used to pitch the new Toyota Celica

The third-generation Toyota Celica was a very reliable, sensible sort of sports car, though the models equipped with the Mujahideen Grade 22R truck engine were a bit on the industrial side. Still, Toyota wanted young, hip people to buy this car, so their Japan-market advertisers got a deal to use the imagery from the hit 1981 Grace Jones album, Nightclubbing, in this ad. Clearly, they didn't have the budget to fly Jones herself over to Japan to shoot the ad, so there's a certain two-dimensionality about this.

Which is too bad, because one of the greatest television car ads of all time featured Grace Jones.

Original Article autoweek.com

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